Pink the Lake for a Purpose 

All proceeds raised will be divided equally between two not-for-profit organizations (501c3) who are influential in their missions to raise awareness for breast cancer early detection and education. Wisconsin Breast Cancer Coalition and My Density Matters - both work passionately towards this cause.  

According to My Density Matters, "The denser the breasts, the higher the risk of developing breast cancer." Yet, patients are often not given specific information about their breast density classification or the significance of breast density when receiving their routine mammogram results. Additionally, "A mammogram can miss up to 50% of cancers in dense breasts."

More awareness is needed about additional measures that can be taken to diagnose breast cancer. The rate of breast cancer is on the rise. According to the National Breast Cancer Foundation, "Breast cancer is the most common cancer in American women, except for skin cancers. It is estimated that in 2024, approximately 30% of all new female cancer diagnoses will be breast cancer." 

We're excited to launch this FIRST EVER event at Geneva Lake - bringing together our community to support this vital cause. Your generosity will make a real impact, and we can't wait to see you there.  

Let's make a difference and have some fun along the way! THANK YOU!